How to Make a Content Marketing Strategy That Works

If you have been trying to figure out how to link brand awareness with lead generation, then content marketing is your answer. If you do it well, you will build affinity, trust and familiarity with the customers you now have, and attract prospective ones by giving them information that resonates with them. To achieve this, you will need to create a content marketing strategy. Creating a solid content marketing strategy requires clear intent of what you hope to achieve, careful planning, and focused execution. Here are 5 content marketing tips to get you started so that you can develop your strategy and deploy it effectively: Show how content marketing can… Read More

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Google Just Changed The Rules: Here Are 5 Things You Must Do Now

If you’re concerned about search engine optimization, chances are that you keep a close eye on what the big search engines are up to – especially Google. Anyone following the search engines will tell you that they’re always up to something. New changes are introduced regularly and keeping up with these changes is vital for improving your search rankings. You can’t really blame Google either. They are the world’s most popular search engine for many reasons and they intend to stay there. One way of doing so is by providing a better user experience, and many of the changes they make to their search ranking algorithm are aimed at exactly that.… Read More

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